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  • Kenko Desk

#TrendsOf2022: Healthcare Trends That Caught Our Attention in 2022

Another year has passed, and many trends have come and gone. Let's do a quick recap of the healthcare trends of 2022.



The digital age has given us numerous gifts and opportunities. It also gave us #Trends. In the past few years, we've seen trends like #IceBucketChallenge, #PartyHoRahiHai, #GangnamStyle, #MaukaMauka, #PPAP, #BlueOrGold, #MannequinChallenge, #KikiChallenge, #MaadhavMishra and so many more.


People are doing increasingly crazier things each year. The verdict is still out on whether it's good or bad. It's all fun and games. But some trends are significant in improving the quality of your life. Let's look at pivotal trends in the healthcare industry for 2022.


#1 AI Disrupts Healthcare


All of us who saw Jarvis helping Iron Man dreamt about having our own Artificial Intelligence (AI) assistant helping us in our daily lives. It isn't a distant dream, nor is it just for billionaires like Mr Tony Stark.


AI has been influencing numerous industries already. The IT industry has been the forerunner, but finance, marketing, and healthcare aren't far behind. For example, we are already in the process of using AI and machine learning (ML) to exchange confidential information.


When it comes to the healthcare industry, AI and ML can be used to display relevant health data on the user's app. It can also be used by monitoring devices to detect and predict abnormalities in the monitored organ.


Artificial Intelligence and Machine Learning can also assist physicians with augmented reality. Thus, their combo can help clinicians recognize any abnormalities in the scans or enable surgeons to help other surgeons around the globe.


In the future, this technology can also be used to auto-predict and detect epidemics (we all know how important it is). AI can also be programmed to help people with mental health issues. Currently, the possibilities are endless. All one needs to do is think creatively.


#2: Healthcare Tailor-made For You


Did you know that the Kidney was the first organ successfully transplanted back in 1954? In the late 60s, other organs like the liver, heart and pancreas could be transplanted. In comparison, intestinal organs and lung transplant breakthroughs were achieved in the 80s.


A donor, a human, still donates these organs. However, a new procedure can promote your body's repair response for the diseased, dysfunctional or injured tissues: Stem-cell therapy or regenerative medicine. This can be the answer to donor organs and can replace organ transplants.


Thus, you can say that healthcare has become a whole lot of personal; stem cells are your own, and therefore they are practically tailor-made treatments.

Healthcare providers aren't far behind. They're making customized plans for your requirements. For example, Kenko gives you a monthly Individual Plan starting at ₹599, Family Plan for ₹999, Diabetes Plan for ₹999, and Senior Citizen Plan for ₹1499.


What's better? Kenko gives you a Kenko Score, which is basically your health represented in numbers. You no longer need to buy a generic healthcare plan. You can choose the one best suited to your needs based on your Kenko Score.


#3: Wearable Markets Increased


We've already discussed how much the wristable market has increased in our previous blog. The wearable market grew 56.4% YoY for the July-September 2022 quarter.


Around 37.2 million wearable units were shipped during this period. January to June 2022 saw only 34 million units shipped all over India. Smartwatch remains the fastest growing among them.


This is just the tip of the iceberg. Numerous other wearable devices with more advanced features are gaining popularity as people grow health-conscious.


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#4: Virtual Healthcare Reaches New Heights


The Indian telemedicine market is expected to grow at 30.2% CAGR between 2022-2027. In 2014, the telemedicine market was worth $142 million; it stands at $1915 million in 2022.


This is because of new health-tech startups like Kenko that give online doctor consultations, home sample collection for lab tests, and doorstep medicine deliveries. Virtual healthcare has enabled tech companies to reach even the remotest places.


Also, there has been a considerable increase in the number of Indians wanting to avail of virtual healthcare services. Numerous Indians now prefer remote and virtual monitoring options for their ongoing health issues. Who would want to step outside their house when you can get everything done from the comfort of your living room?


#5: Mental Health Gets Limelight


Indians have been known to suffer from numerous lifestyle diseases. However, if recent studies are to be believed, the root cause of many of these diseases lies in the patient's mental health.


While we increasingly seek mental health care, we've still not reached where we want to. Nearly 150 million Indians need mental health care, but less than 30 million Indians are seeking it. It is also estimated that one-third of Indians suffer from depression.


Overeating, smoking, substance abuse, and lack of exercise can all be attributed to stress, anxiety, social anxiety, or other conditions. Slowly and steadily, people realize this and seek help. Thus, behavioural medicine is gaining traction.


Understanding these concerns, Kenko has come forth with plans that give you mental care benefits. Our Health Plans give you dental care, at-home care, vision care, and other healthcare products that other healthcare providers usually neglect.


Now that you know the numerous benefits you're eligible for when you subscribe to Kenko Plans, you may be considering it. However, you could be afraid of all the jargon that accompanies a Health Plan. Well, don't be! Kenko Plans come with easy-to-understand documents and also need minimal documentation. So why wait? Subscribe today.


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